The Southern Alberta Investment & Trade Initiative (SAITI) needed a series of animated videos for Youtube ads to promote the region’s strengths in green energy. Working from three provided scripts, I saw the project all the way through from initial storyboarding to final animation. Working within a tight timeline was a challenge, but led to creative solutions in both the design and animation.
Output Media
Storyboarder & Animator
2024
I began by sketching storyboards on paper, interpreting each script into visual sequences that outlined motion and transitions. The process required balancing creative ideas with time constraints and finding inventive ways to distinguish three videos that shared similar themes.
Once the storyboards were approved, I developed the visual frames by combining black-and-white photography with flat vector elements and layered textures to create a friendly yet contemporary aesthetic. The images were refined in Photoshop, vector elements built in Illustrator, and the final compositions animated in After Effects, where I added music and end cards to complete the project.
I enjoyed the creative challenge of blending photography with vector elements to create scenes that felt playful and dynamic. In the second video, I carried this approach further by incorporating a recurring theme of plants sprouting throughout the animation.
The collage style became a key advantage in meeting deadlines—sourcing imagery was far more efficient than building every asset from scratch, and the contrast between photo textures and vector graphics gave the animations a distinctive look.
